Porter's forces analysis Essay Example | Topics and Well Written Essays - 1250 words

Porter's forces analysis - Essay Example Your essay must be typed using 12-point Times New Roman font, double spaced with 1" margins all around. The maximum size of this essay will be three (3) pages. Spelling and grammar will be assessed in grading. This essay MUST be submitted on the day of your class final or it will not be accepted for credit. Use this page as a cover page. The competition among US business schools to recruit new applicants, both foreign and local, is particularly intense. The US recession, the negative impact of the US recession on Europe and Asia will lead to a reduced demand for business studies in the future. The US business schools knows the qualities that makes them strong and unique. These schools sought to define their respective unique and distinctive contributions to the society. Competitiveness among business schools requires systematic and innovative thinking which relies on the ability to generate ideas from various sources and the quick capability to act based on the information received. Harvard University, the University of Pennsylvania, amd Northwestern University made use of student assistantships, scholarships, and fellowships to attract the best business school applicants. Other alternatives include securing additional external funding and implementation of cost cutting measures combined with aggressive marketing of premiere programs. Porter (1985) stated that organizations that thrive in competitive environments are able to continue since they are implementing one of three specific strategies: cost leadership, differentiation, and focus. Moreover, Porter (2008) stated that the strength of the competitive forces has an impact on the prices, costs, and the investment of the firms. The competitive forces are directly tied to the income statements and balance sheets of industry leaders. Despite the stiff international and local competition, Baruch's Zicklin School of Business still retains its competitive advantage vis--vis other foreign and local business schools. The Zicklin Business School has a long history, a strong alumni support and a huge funding base. Cost leadership pertains to providing either superior value at lower prices or special benefits that offset higher prices (Porter, 1985). The effective pricing of MBA and DBA programs by Zicklin Business School also constitutes a distinct competitive advantage . II. SUPPLIER POWER -HIGH The business schools have the power to choose the kind of business students it wants to admit. A business school relies on its good reputation. Given the fiercely competitive nature, changes happen very quickly. Most business schools generally keep abreast of new ideas and new technologies to improve its

Nike Essay Example | Topics and Well Written Essays - 500 words

Nike - Essay Example loyed wherein the market would be segmented on the basis of the ‘benefits’ sought by the customers and the ‘user status.’ This method of segmentation would provide ‘athletes’ and ‘women involved in fitness exercises’ (say yoga) as two potential market segments. In addition to the aforesaid consumer segments, we can target the various athletic training centers and sports clubs for the new Nike shoe as business customers. We will convince the management of such centers and clubs about the superiority and functionality of the new Nike shoe so that we can sell in bulk to these centers. These institutions will serve as a lucrative B2B market for the new brand. Mass marketing refers to offering the product to the entire market without taking into consideration the differing needs of the customers. Multi-segment strategy refers to offering the same product in more than one segment. We will not adopt the mass marketing or multi-segment strategy for the new Nike shoe but would go ahead with a concentrated strategy when the product is launched. We have decided to target athletes from amongst the possible consumer market segments discussed above. The new shoe from Nike would be of great use to athletes as these shoes are extremely light and do not, in any way, compromise on durability and stability. To begin with, we will go ahead with the B2C model and make the shoe available at exclusive Nike stores as well as through the online store. In addition to this, we will use the selective distribution strategy and make the shoe available at few select multi-brand stores as well. The consumer of the Nike shoe will pass through four distinct stages; Attention, Interest, Desire and Action (referred to as the AIDA Model). The buying process of the consumer begins with need identification. The consumer feels a state of deprivation and feels that he needs a certain product to get rid of the state of deprivation. In other words, the consumer needs a product to satisfy